With the continuous development and progress of technology, people's requirements for advertising media will become higher and higher. Traditional advertising models cannot meet the public's visual needs, and the competition in the advertising market will become increasingly fierce. The change in lifestyle has driven the development of advertising media. The large-screen advertising in commercial areas has established a high-quality image for brands, and the accurate delivery of advertising and marketing value investment have also increased the effectiveness of advertising. There are various advertising methods, including internet advertising, subway advertising, advertising screen digital signage, etc. Many advertisers choose advertising screen digital signage, which also has obvious advantages.
The purpose of advertising screen digital signage is actually very simple: the main function of advertising screen digital signage is notification, navigation, increasing the favor and trust of the audience. Advertising screen digital signage is different from internet advertising and has its own advantages. The potential consumer's psychological process from recognizing the brand to being interested and making a purchase is a hierarchical process of different levels. Different types of advertising will play different catalytic roles in each stage. Advertising screen digital signage can play a role in notification, image-building, and leave a good impression on the audience. In fact, the sales of physical channels are influenced by multiple factors such as listing time, price, terminal display, promotion, and activities. Undeniably, high-quality and accurate image recognition will be converted into word-of-mouth transmission, and then affect terminal sales.
In the eyes of viewers, LED display advertising is like a light box entering people's vision. LED display has a strong attraction for the audience, especially with the addition of interactive technology, which makes the content of LED advertising forms more colorful and promotes the LED advertising industry to gradually move towards a high-end brand image. Various high-end brands have entered the market, such as cars, cosmetics, clothing, beverages, etc. The entry of these brands has also begun to change the continuous innovation of LED display screens. The LED rotating screen has a unique and exquisite shape. Creative and flexible changes in form and amazing visual effects should open up a new direction for the media.
Advertising screen digital signage as a new media is mainly used in public places such as shopping centers, office buildings, hospitals, and financial institutions. It has the advantages of high reach rate, wide urban coverage, compulsory viewing, low carbon and environmental protection, etc. In recent years, with the increase in urbanization and media demand, advertising screen digital signage has become an excellent platform for businesses to display advertisements and has played an important role in promoting the development of the advertising industry.