Interactive LCD Solution, a solution with LCD Screen for the shoppers to communicate or interact with retail POP/POS/PLV/POSM display in stores, to increase the interaction between shoppers and brands, through touch/touchless buttons, motion sensors, ''Lift & Learn'' RFID technology, gesture sensors, barcode/QR code scanner, or touchable screen, etc..., to enhance the shopping experience.
It encourages the customers to test, taste, touch, smell, etc... before they make the buying decision. It helps the brands to better deliver the attitude/ value to the customers. It also helps to assist the retail business during the pandemic, to increase sales.
Kerchan's interactive display solution highly increases the in-shop experience for the shopper.
According to the research, interactive solutions will attract more attention from people when they walk by.
More than 80% of shoppers are willing to spend twice their time on interactive screens than on regular screens.
The interactive solution will also easily indoctrinate information to people imperceptibly when they are using the screens.
An interactive LCD is a LCD monitor with built-in media player which allows users to insert a USB, TF Card/SD Card or remotely upload content files using CMS(Cloud Management Software) via WiFi or Ethernet to play videos or pictures, etc.
LCD screens use liquid crystals to switch pixels on and off to reveal a specific color. Liquid crystals are like a mixture between a solid and a liquid, where an electric current can be applied to change its state in order for a specific reaction to occur.
There are open frame and enclosed frame types in terms of appearance, open frame LCD are usually integrated into a POS/POP Displays. Enclosed frame LCD are widely mounted on wall or store shelves.