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With the continuous development of technology, the public's demands on advertising media will become increasingly high. Traditional advertising methods cannot meet the public's visual needs, and the competition in the advertising market will become increasingly fierce. Lifestyle changes have also driven the development of advertising media. Big screen advertising in commercial areas has established a high-quality image for brands, and the accurate delivery and marketing value investment have also increased the effectiveness of advertising. Advertising methods are diverse, including internet advertising, subway advertising, abvertising screen digital signage, and more. Many advertisers choose advertising screen digital signage, and its advantages are also obvious.
The purpose of advertising screen digital signage is actually very simple: its main function is notification, navigation, and increasing the audience's favor and trust. Advertising screen digital signage is different from internet advertising and has its own advantages. Potential consumers go through a hierarchical psychological process of recognizing a brand, becoming interested, and then purchasing. Different types of advertisements play different catalytic roles in each stage. Advertising screen digital signage can play a role in notification, building an image, and leaving a good impression on the audience. In fact, physical channel sales are affected by many factors such as listing time, pricing, terminal display, promotions, and activities. Undeniably, high-quality and accurate image recognition will be transformed into word-of-mouth communication, which will then affect terminal sales.
Nowadays, LCD display advertising has replaced light boxes and entered people's field of vision. LCD displays are very attractive to audiences, especially with the addition of interactive technology. It makes the content of LCD advertising more abundant and colorful, and promotes the gradual development of the LCD advertising industry towards high-end brand image; various high-end brands have entered the market, such as cars, cosmetics, clothing, beverages, and more. The entry of these brands has also begun to promote the continuous innovation of LCD displays, with LCD rotating screens and exquisite and unique shapes. Creative and flexible changes in form and stunning visual effects should open up a new direction for advertising media.
Advertising screen digital signage as a new media, is mainly used in public places such as shopping malls, office buildings, hospitals, and financial institutions. It has the advantages of high reach, wide city coverage, forced viewing, and low carbon environmental protection. In addition, with the increase in urbanization construction and advertising media demand in recent years, advertising screen digital signage has become an excellent platform for businesses to display ads, playing an important role in promoting the development of the advertising industry.
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