Kerchan Technology Co., Ltd.
Kerchan Technology Co., Ltd.

What Are the Functions of Advertising Screen Digital Signage?

The role of advertising screen digital signage

The ultimate goal for every business to set up advertising boards is to promote their product information and attract target customers, while maximizing their profits. Advertising screen digital signage have become the primary choice for corporate advertising to achieve this goal. The display screen is vital for every business and enterprise's advertising and promotion, as it plays an important role in:

  • Promoting goods and attracting customers with advertising screen digital signage.

  • Providing shop decoration to elevate the standard of the business.

  • Lighting up the ambiance and creating remarkable impressions.

  • Spreading knowledge (by playing small information videos about products and related industrial knowledge.)

  • Providing bulletin board services (by posting promotion and job opportunities).

  • Creating a vibrant atmosphere. Through advertising screen digital signage, various VIPs can be welcomed, and different festive occasions can be celebrated.

The zero-distance coverage of the target business district by advertising screen digital signage

Besides screen interaction, there are many other techniques for outdoor advertising creativity on advertising screen digital signage. For example, Coca-Cola created the world's first and largest 3D mechanical signboard in Times Square, New York, which gave the product an exclusive brand charm. With technological advancements, small-spaced LEDs and transparent display screens are also used in the outdoor advertising display field, breaking the limitation of fixed product applications and bringing more freshness to the outdoor advertising market.

Advertising screen digital signage are increasingly being recognized and focused on by business and advertising principals. The high-definition images and unrestricted space coverage of advertising screen digital signage can reach a considerable number of target audiences, and the ambiance and effects created by a strong sense of sound and image are the advantages that other media lack.

Of course, as outdoor display screen advertising continuously develops, it also faces many challenges. From a broad market and profit space to the high vacancy rate of large outdoor screens today. Outdoor advertising media operations face difficulties, with cities strictly enforcing regulations such as LED outdoor advertising display screen light pollution, energy efficiency issues, and aftersales problems that screen companies frequently encounter, such as black screens, dead bulbs, and even self-ignition due to inadequate maintenance. These challenges require advertising screen digital signage manufacturers to have more rigid quality requirements to face new challenges.